Marketing

The Arizona Online marketing team is a full-service, in-house agency, which means that our campus partners enjoy the benefits of a dedicated group of creative and skilled experts to build awareness of, and generate interest in, programs and courses. From creative campaigns to keyword research, we utilize a range of strategic approaches.

Digital Marketing

• SEO
• SEM
• Display
• Social
• Email

Optimization

• Conversion Rates
• Videos
• Engagement Opportunities

Marketing Analytics

• Dashboard Reporting
• Funnel Reporting
• Transparent Information

Working with Marketing

• Complete the Program Information Form and include any relevant contacts, such as internal college marketing contacts.
• We will provide you with a link form, referred to as the New Program Page Request. We cannot build the website program page until the form has been submitted with complete information. 
• We will create an account for an individual on your team to complete the New Program Request form, which will allow you to sign in, work on the form or save and return later.
• It is recommended that one designated person complete the New Program Page Request form; this person will have access to tracking the progress of the project once the form is submitted. Completing the New Program Page Request form may take 2-3 hours of preparation time, and you may need the input of different contacts in your department to collect course descriptions, department logos/images, accreditation seals, etc.
• We will set a meeting to review skills and career outcomes for prospective students of your program to be featured on the website program page.

Asset Ownership

While most of our creative content lives on our site and social media accounts, when working with Arizona Online, our campus partners have access to everything — we can provide keyword lists, display ads, photography, content and videos to utilize within your department.

Video Idea: Student Spotlight

When departments identify students who have engaging experiences to share with prospective students, we film them telling their stories for a short documentary. These “stand-out” students may be able to give prospective candidates a way to identify with someone who they see as a classmate, or they may be an outstanding student with a one-of-a-kind inspirational story. 

Video Idea: Program Overview

We film faculty, staff and student testimonies to create short documentaries that give prospective students a peek into Arizona Online. The goal: Introduce viewers to the focus of a degree, the type of student that might succeed in that program, potential career outcomes and personal stories about the experience of the online program. 

Video Idea: Custom 

Our marketing team can expand outside of our traditional video models to create custom, unique, independent projects that support both Arizona Online’s website and our campus partners. Talk to us about your ideas.